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Spruce Principal Engineer Michael Raines shares how Convoy fan-out functionality and reliability helped their lean engineering team deliver webhook events to customers efficiently, saving an estimated six to nine months of development time.

It’s widely accepted that the two most important things a startup needs to get right are building a great product and talking to users. As a technical founder, building has always come naturally to me. Talking to users? Not so much. In this post, i’ll share some of the misconceptions I had about talking to users—and the surprising benefits I’ve discovered from doing it consistently.